Loc8.club

Building the Future of 🇸🇦 Saudi Exploration and Tourism

Interactive timeline showcasing our journey from MVP to market leadership

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🟪 Aug

completed

MVP Launch + Initial Traction

August 2024

✅ MVP live with 3 core journeys

MVP platform launched and operational

✅ Launch 'Join Waitlist' + pop-ups

Waitlist functionality with pop-up capture forms

✅ Launch basic analytics

Track visits, waitlist signups, conversions (25+ recorded visits)

✅ UX and UI improvements

Enhanced user experience and interface design

✅ Initial user interviews

Completed 3 user interviews for feedback

Key Metrics

MVP platform launched and operational

Waitlist functionality with pop-up capture forms

Track visits, waitlist signups, conversions (25+ recorded visits)

Enhanced user experience and interface design

Completed 3 user interviews for feedback

Goals

📈 Goal: 30+ website visits (via TikTok)

🎯 Waitlist join for 3 users

🎯 Start TikTok campaigns to build hype and audience

🟩 Sep

planned

Arabic Support + Demand Signals

September 2024

🌐 Release Arabic UI

Essential localization for Arabic-speaking users

🧪 Pilot test tour guide booking

Manual operations and data collection testing

🤝 Onboard first local partners

Guides and services partnership establishment

🧲 Refine lead capture funnel

Optimize conversion and user acquisition flow

Key Metrics

Essential localization for Arabic-speaking users

Manual operations and data collection testing

Guides and services partnership establishment

Optimize conversion and user acquisition flow

Goals

🎯 Goal: 150+ visits, more bookings

🎯 Confirm conversion funnel is working

🟧 Oct

planned

Gamification + Engagement Experiments

October 2024

👤 Introduce user accounts & profiles

User registration and profile management system

🚀 Launch one gamified journey

Test engagement layer with interactive elements

📊 Gauge demand for gamification layer

Test leaderboard, points, prizes mechanisms

🧠 Core feedback loop with early adopters

Weekly sessions or surveys with users

Key Metrics

User registration and profile management system

Test engagement layer with interactive elements

Test leaderboard, points, prizes mechanisms

Weekly sessions or surveys with users

Goals

🎯 Goal: 1 new journey

🎯 Test 2 gamification mechanisms

🟨 Nov

planned

Product Depth + Monetization Prep

November 2024

🗺️ Improve map functionality

UX/UI polish, mobile-first optimization

🧪 Validate tour guide booking pilot

Track willingness to pay, conversion %, operational bottlenecks

Key Metrics

UX/UI polish, mobile-first optimization

Track willingness to pay, conversion %, operational bottlenecks

Goals

🎯 Goal: Decide on automated tour guide layer (if validated)

🟥 Dec

planned

Decision Points & Growth Engine

December 2024

📈 Prepare scalable gamification layer

If validated, build scalable gamification system

🤝 Lock distribution/marketing partnerships

Secure key partnerships for growth

Key Metrics

If validated, build scalable gamification system

Secure key partnerships for growth

Goals

🎯 Goal: Solid retention data

🎯 Social media establishment

🔑 Key Metrics (for misklunchpad program prep)

Essential metrics being tracked for misklunchpad program preparation

Journey Bookings

Weekly journey bookings tracking

tracking

Conversion Rate

Visit to booking conversion percentage

tracking

User Retention

% of users taking multiple journeys

tracking

Feedback Quality

Weekly calls, NPS, user feedback loop

tracking

misklunchpad Program Ready

Tracking essential metrics for misklunchpad program preparation: journey bookings, conversion rates, user retention, and feedback quality.

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